Always maintain the pursuit of design, quality, and innovation

Shenzhen First Concept Technology Co., Ltd. (FIDEAL), affiliated to Shenzhen Global Easy Supply Chain Management Co., Ltd., was established in 2016 and is an extremely innovative and creative cross-border e-commerce company. Since its establishment, FIDEAL has grown at an annual rate of over 100%: total sales in 2018 exceeded 100 million; total sales in 2019 increased by 101.50% year-on-year, and sales exceeded 750 million in 2023, becoming an influential "dark horse" in the cross-border e-commerce industry.

FIDEAL focuses on the business goal of "becoming a brand-based e-commerce company oriented towards product design". It operates through large overseas e-commerce platforms such as Amazon, eBay, and Walwart, and occupies market share in many countries and regions such as Europe and North America; at the same time, platforms such as Rakuten have successfully taken root in the Japanese market.

FIDEAL takes e-commerce business, brand creativity and technological innovation as its core directions, strengthens its own brand, and through continuous innovation, successfully creates several core leading brands such as the security brand ieGeek, further broadens its business areas, and has new developments in the fields of maternal and child care, auto parts, pets, etc., gaining the trust of more and more users in more than 100 countries and regions around the world.